May 15, 2020

Product Descriptions: How to Write Persuasive Copy That Sells

There are several things that need to be considered when you think about making money online, however, it can be argued that no matter what business or tactical approaches you may take, the success of your business, especially one that is based on selling products, boils down to how great you are at persuasion. In terms of an online business, a huge chunk of this is attributed to being able to write great persuasive ecommerce product descriptions and being able to persuade your target audience that they’re partaking in an amazingly beneficial transaction if they spend their cash on your products.

Product descriptions are one of the most important pieces of sales copy that you will create for your store, however, they can also be one of the trickiest parts to get right. Product descriptions are defined as pieces of marketing copy that essentially explain what a particular product does and why the customer should buy it. Product descriptions include all possible information about the benefits and features of the product so that the customer is pushed towards buying the product in question.

While several companies and brands brush aside the importance of good persuasive ecommerce product descriptions because they consider it to be a less important aspect of customer conversion and optimization, there are several companies that seem to have gotten it just right and make the most out of writing brilliant product descriptions. These are the same companies that are able to combine their product descriptions and their brand personalities in the most unexpected but ways. Companies such as Apple have gotten product copy down to an art and they do it so well that customers identify with their product descriptions as much as they do with their product or the brand itself.

One of the biggest mistakes that a business owner can make while writing product descriptions is to just describe the product. Since there are no physical salespeople on your website, your product descriptions are your salespeople, which means your product descriptions can’t just blandly describe the products’ features they must excite, engage and persuade the customers and, most importantly, sell your products.

In this article, we will go through how you can write persuasive ecommerce product descriptions and the tricks and tips to do so!

How Persuasive Ecommerce Product Descriptions Help Your Business

Ask yourself this question: When you’re considering making a purchase online, do you or do you not read the product descriptions? And do they make any difference in your decision to purchase the product in question? Even if people don’t necessarily analyze your product descriptions, there’s an extremely high chance that they will at least skim through them, which means they will be picking up on some keywords and phrases. While it’s an art to be able to write persuasive ecommerce product descriptions, the true test of product descriptions is when they are convincing enough when read as a whole and equally so when they’re just skimmed through.

However, it’s not just about writing super-descriptive product copy, it is also about writing informative product copy. ConversionXL cited an ecommerce study by the NNgroup wherein they discovered that 20% of all incomplete purchases—or, as they call them, “task failures”—are due to “incomplete or unclear product information.” The study by NNgroup states:

“Leaving shoppers’ questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well. One shopper in a recent study could not find the information he needed in the product description, so he left the site to search Google for more product information.

In the course of his search, he found another site with the same product, a more complete description, and a lower price.”

While your product descriptions probably aren’t the first thing you think about when you’re preparing things like product images and themes for your store, it still stands as a subtle yet extremely important aspect of a successful online website. If you expect high volume traffic on your online store, adding more copy or content can actually boost sales and conversion rates.

Furthermore, there are Search Engine Optimization (SEO) benefits. There’s so much content on the web that it’s easy to become irrelevant; a thousand other websites may be selling the same products at different prices, so why would search engines rank you higher? Writing great product copy helps by adding content to your website, therefore when search engines like Google crawl through millions of websites, they can determine that your online store has the best version of content because more SEO-friendly words, phrases, and tags are being used which makes it more relevant to someone looking for your products, thus helping you rank higher.

Effective product descriptions are definitely a fruitful method of driving conversion rates and making and keeping your SEO relevant.

The Ideal Product Page

It’s crucial to understand that your website product page is technically your moneymaker—this is where the purchases are made, therefore, this will be the highest visited page and also what will impact your conversion rates. The focus of your page should solely be on sales. This is where your ad campaigns and placing any kind of offers often pay off—which is why your product page needs to be one of the best looking landing pages on your website and, most importantly, have the best product descriptions displayed.

Take one look at a well-executed product page and you will know exactly what to click on if you want to proceed to buy the product. Why do you think that is so? There’s a clear call-to-action. A call-to-action is a clear and easily recognizable button or link for customers to click on that gives them a purpose to take when they visit your product page. On your product pages, your call-to-action should always be to encourage customers to purchase your product, as that’s the action you want them to take. Well-executed product pages are successful because they have clear calls-to-action which customers can easily access and quickly act on.

It is important that you have a clear indicator (like a link button or text) that is markedly different from all the other text on the page to let the visitor know for sure that they can proceed by clicking on the indicator. The placement should ideally be immediately next to or around the price display of the product and can be repeated once again at other points on the page, especially if there is some amount of scrolling involved, just to reiterate the call-to-action.

Another feature of great product pages is the incorporation of high-quality multimedia elements. Look out for product page templates that let you post multiple high-quality product images from different angles, as well as a video version of the product descriptions if you have those. Not only should the template allow you to do so, but it should highlight these multimedia elements in such a way that it captivates the visitor. Themes with these kinds of interactive elements often have higher conversion rates than ones that just present static images.

When it comes to the product title and product descriptions on your product pages, they need to be engaging and, most importantly, SEO-friendly so that your SEO campaign efforts aren’t futile due to poorly written copy. The product title needs to be short and to-the-point while being amply descriptive, while the product descriptions should be as detailed as possible. Pick a product page template that showcases part of the product descriptions (60-80 words) and hides the rest under the drop-down “more” section on the page. This will help keep the look of the page clean and you can use the rest of the page’s real estate to incorporate other critical product page elements.

Speaking of which, another important factor for boosting your conversion rates are customer reviews. Be sure to include these as part of your product descriptions as they will give your visitors added incentive to stay on the page longer. Reviews can also help your visitors ascertain how amazing your products are and how happy your other customers are with it!

Tip: Send customers that leave good reviews a 10-20% discount voucher through email to keep them coming back!

Incorporating social share buttons will also encourage users to share the product with their social circles, potentially targeting a related customer base that you couldn’t have reached otherwise. A good thing to keep in mind is that great product descriptions add to the product itself. Therefore, when customers get all the information they require there is a higher chance of them being happier with the product and customer service as they already know what they are buying into.

While the above mentioned were on-page elements, the other factors that make up a good product page are the load time and its mobile-friendliness. You want to pick a product page template that loads quickly on mobile devices, as well as desktop and laptop.

The Ideal Category Page

Almost every pointer mentioned in the ideal product page section is also applicable to the category pages. This includes making your product the focal point on every page of your website, using mobile-friendly themes and templates, choosing minimalism to showcase your brand better, and even using well-written copy; it all applies.

A majority of well-designed online stores have three major elements on their category pages: Crisp titles, a fluid and intuitive navigation bar, and of course, your list of products. Let’s start with the first element, crisp titles.

The titles of the of a category page is also called “Heading Tags” and need to be customized according to your website and products. One of the major mistakes that’s made on category pages is having little-to-no indication about what the page is actually about. While you might want to play around with words, come up with a funny pun or have an “out-there” category name, you may be missing the point completely. While that tactic could certainly work sometimes, if a visitor can’t even tell the theme of the content or what they are looking at exactly, then there is no point in them staying there. The Heading Tag should reiterate that the visitor has come for exactly what they are looking for and then entice them into staying there as long as possible.

Adding descriptive indicators that place a certain value is also a great way of making your title crisp yet effective. Maybe a category page that you are setting up revolves around cotton clothing for the summer. If your brand or target audience is in any way associated with social issues and causes, then simply adding the words “Fair Trade” to the category “Linen and Cotton Tops” will add a certain emotional value to your products, which could lead to customers buying them. Of course, it goes without saying that you can’t just use value indicators on a whim but have to have solid proof that you aren’t bluffing and they have to be legitimate. The title should still be bold and readable to ensure maximum visibility.

As mentioned earlier with the product pages, the copy and content also matters when it comes to the category pages. Your content needs to be perfectly optimized for the website and keywords. While customers may think that they are only there for the products, they couldn’t be more wrong. Don’t forget that content adds context to what your brand is selling and that is why anyone will even bother spending good money on something online. Think about it, would you buy a product from a website that provides no product descriptions, customer reviews, or any other such information? Would you actually spend your hard-earned money on something vague? The same principle applies to your category pages, too.

“Visitors think they just want the products, but the content is a mechanism to provide them valuable information about the products in that category. Some will read it; some won’t. Those who don’t need it don’t care that it’s there provided it doesn’t impede their shopping experience. Those that do need it will be less likely to buy without it.” Search Engine Journal

Getting the right amount of products per page is another balancing act. Too many on one category page can slow down the page load speed. Too few on one category page means that there are several pages that the customer has to go through to see all the products that you have to offer. Not only is this a tedious process, but the chance of the customer leaving before they see everything you have to offer is higher. If this happens too often, the products that are on the last few pages will slowly start falling in rank and even search engines might not get to them. Besides, if there are too many products on the category pages, there will be less space for the product descriptions, making the page seem cramped.

To strike the perfect balance you need to find a category page theme that provides filtering options on the category page where all the products can be listed. This format tackles several issues: all the products on the page get crawled and ranked by search engines and yet the page load speed is not compromised. Only the images that the visitor is currently on will load, the rest will load once the viewer scrolls down to the rest of the images. This is an ingenious way to strike that balance.

Even though the page load time issue is more or less resolved, customers might not want to scroll through hundreds of products. This is where the filter becomes extremely useful: Customers that aren’t looking for anything specific and are just browsing are more likely to scroll through the products at their leisure, while those who are looking for something, in particular, can make use of the many filters to get them to the products that truly match their purchase intent. However, this will require your theme to allow multiple filters to be placed on the category pages so choose wisely!

The Ideal Home Page

Your homepage should be where you weave and tell your brand’s story. This will give the user an essence of what you and your brand stand for—and this will most definitely reflect through your theme as well. This is also the page that will attract the most returning customers or any referrals. Referrals will get the feel of your brand by exploring the website by starting at the homepage.

This is why your homepage needs to have engaging content, portray the best that your brand has to offer, and overall, have a welcoming and warm feel to it. The more comfortable a newcomer is on your website, the higher the chance of them turning into a customer.

Be sure to strike a balance of who you are catering to. Your homepage should keep your returning customers happy to keep them coming back over time—this means that the homepage must be frequently updated, must show offers, sales and new collections throughout the year. At the same time, new visitors to your website should be captivated enough by the homepage to stay and look around.

The Importance of A/B Testing

Online business owners are increasingly skipping A/B testing due to the excess time it takes, however, they are potentially missing out on several advantages that the method provides.

A/B testing is one of the best ways to plan digital marketing and online strategies for your business as it is applicable to everything from email newsletters to copy for your website to the theme of your store and more.

The reason an efficient A/B test can be so useful is because it highlights effective components from your variables, which gives you a unique advantage of combining the most successful elements from two or more of these variables to make it a super-successful one! Determining which variation of your content, theme, or marketing message will help improve customer conversion rates—which, in turn, will churn out revenue—is obviously useful data to have.

A smart marketer will know that it’s always good to have empirical data backing up the reason for the success or failure of a business endeavor. Consistently conducting A/B tests has been proven to improve business’ bottom lines as they help give insight into what works and what doesn’t. Then, being able to combine that insight with experience and other elements that work is definitely the key to a well-executed campaign.

Almost any part of your marketing content can be tested using this format: The headline, sub-header, images, body, call to action, etc. So, how do you conduct A/B test on Shopify?

“You can use tools like Optimizely to do A/B tests on Shopify… The only caveat is that you often need at least 100 conversions on both A and B before you can see any significance. That means you’ll need to wait for over 200 orders before you can figure out which theme works best.” Craig, Shopify Staff

Seducing Your Customers with Epic Product Descriptions

A good product copy persuades your customer. A great product copy seduces them. While it may sound a little out there, it’s completely true. When you think of the products out there that people “just must have or they will die,” what they are actually talking about is usually a product that is extremely hyped and puts the owner in the “cool” percentage of the population. But how do you think that hype is created? Sure, it must be a great product, but what you want to do is create the illusion that you aren’t selling the product, you want to make your customer actually want the product. This is when you know that they have been enticed into believing that your product is the must-have that is catering to all their needs and desires and they will have automatically painted a picture in their head about how they will use it in their life.

While it might sound like you need to have some sort of copywriting superpowers, in fact, you just need to know the right tricks to apply—luckily, these can be learned. So why do you have to go one step beyond just a plain ol’ sales pitch? Well, research has found that when customers are able to hold and test out a product in real life, like they do in brick-and-mortar stores, they are way more likely to buy it because handling the product increases their desire to own it. With an online store, you don’t have that advantage or luxury, so the only way to actually create that drive or desire in the mind of your customer—the desire to own the product—is by catering to their imagination. You have to conjure up images of how the product will feel and what it’s like to touch, see or handle it. Incorporate the appropriate sensory imagery and you will definitely be making your product seem unforgettable.

For instance, if you were to sell an iced tea mix, perhaps you sell lemon and peach flavors, you wouldn’t just mention the weight of your product in your product descriptions. You could paint a picture of a hot summer day and how your particular iced tea can provide the sweet, thirst-quenching relief that one would require on such a humid afternoon. You could go on to mention how your product caters to different tastes because you provide different flavors (also a great way to upsell or sell in packs of 2—perhaps discounted prices when purchased together—to boost your sales) and how well it would go down with your guests at your next backyard pool party.

By engaging customers with your product descriptions, you make them feel important, and you help them imagine how your product will fit into their life in particular. You also have to be able to put their minds at ease if they have any hesitation. So, for the iced tea example, you could explain the fact that even though iced tea is a fairly easy drink to make at home, your product reduces the amount of time and energy required—even a 5-year-old could make it. You could mention how your product is organic and all-natural, which is better than other brand’s which are typically filled with artificial sweeteners and preservatives —thus appealing to a more health-conscious customer base. Whatever you write, make sure to write it with upbeat and positive energy. Ensure that the passion that you have for your product is also reflected in the writing—write with an enthusiasm that is contagious. You will see how this makes a huge difference in the number of sales you make and how quickly your business will begin to grow.

So don’t just make up vague sentences about the specs and features of your product and definitely don’t just try to sell them the product—sell them on the ideal experience they can have with it.

So How Do You Write Persuasive Ecommerce Product Descriptions?

While it may seem a little intimidating at first, if you get the basics down, writing product copy can actually be a pretty simple process. Here are a few ways that you can nail epic product descriptions:

Write Your Own Product Copy

Try to avoid the product descriptions that a wholesaler or manufacturer provides with the product (if you are wholesaling or dropshipping). When you write your own product descriptions you can incorporate the amount of passion you have, you can get creative with it or maybe even create funny ones if the context allows. You can’t do these things with a ready-made product description. Also, when you use product descriptions from the manufacturer there’s a higher chance of you being penalized for plagiarism or duplicate copy issues on search engines like Google.

Make the Copy Easy to Scan Through

Try to ensure that your product descriptions are as easy to read as possible. Have a short paragraph that describes the product but break down the product’s specification to bullet points so that even if the customer is just skimming the page, they will get the most important tidbits easily. Furthermore, due to the ease of picking up words in bullet point format, the customer might just catch a word or phrase that interests them and then stay on to read the entire description and maybe even purchase the product.

Readability also increases when you break down the copy into shorter sentences/statements. Think of Apple, they have some pretty short sentences in their product copy, but they always nail it. They also start sentences with “and,” “because” or “but”—this makes the product descriptions more conversational. The average sentence length in their copy is about 12 words or less, which what you should be aiming for, too.

Understand Your Audience

Cater to your target audience’s taste. If you are selling party supplies and games such as Cards Against Humanity, you can rest assured that your audience will react well to humor or sarcasm, thus you can modify your tone as such. In cases like these, your copy can have a playful note that serves to entertain the reader—check out some of the really cool product descriptions on Firebox. If you’re selling a luxury good, it might be wise to use a more formal yet enticing tone. Be sensitive to the nature of the products you are selling the sentiments of the buyers.

SEO All the Way

Read up on Search Engine Optimization (SEO) and how much of a difference it can make to your sales. The simplest way to optimize your product copy is by utilizing keywords while writing. If you aren’t familiar with how to pick out keywords there are several tools, such as Shopify’s On-Page SEO Checker, that can help you find them for your store. Try to use the most relevant keywords and be as specific as possible as there are higher chances of you ranking for a niche product with specific keywords attached to it than rather generic ones.

Engage Your Audience

Tell a story when you are writing your product descriptions. Dig deep and get to the source of your product idea or where you get your product from. You could paint a picture by explaining how the product would fit perfectly into the customer’s life or the challenges you faced to develop the product. An entertaining story is bound to draw prospective customers in.

Here is a great example from Convert :

“The story on the Top Candy manufacturer ‘Hershey’s’ kicked off something like this as mentioned on their website

‘Incredible and inspiring, the Hershey story starts off focused on one determined pioneer; Milton S. Hershey—but quickly becomes about so much more. Raised in rural central Pennsylvania, and with little formal education, Milton became known for the famous HERSHEY’S Milk Chocolate Bar that bears his family name. He also became known for his philanthropy and open-hearted generosity which still touches the lives of thousands. Milton Hershey was genuinely passionate about people and their happiness. Happiness for Milton Hershey started with simple and delicious ingredients, simple processes, and sharing smiles by sharing HERSHEY’S products. Milton took that philosophy very seriously, and our company still does’.”

Grammar, Grammar, Grammar

While it may seem like the simplest and most obvious thing in the world, always ensure that you read and re-read your product copy. Have someone else go over it just to make sure. Sometimes it’s difficult to catch a mistake when you have been invested in writing the piece—it happens to the best of copywriters, so don’t sweat it. There are several online tools that can also help you out—check out Grammarly.

The Devil is in the Details

While you may be absorbed with the idea of writing the perfect product descriptions, remember that there’s no point to them if you haven’t actually provided the customer with the vital details. Give them size charts, dimensions, care information, product material, etc. It’s all important! There have been cases where jewelry stores have forgotten to mention the metals used and people have had severe allergic reactions because they were allergic to metals like nickel. So, save you and your customers the trouble and make sure to cover all the base—it’s always better to be safe than sorry.

What’s Your Big Idea?

Communicate your big idea through the headline of your product descriptions. What are you trying to convey through the rest of the messages, why should someone bother reading ahead? Pick the strongest point and focus on it—explain it in a short phrase, and there you have it!

Encourage with a Call-to-Action

Your call-to-action is what will get the customers to actually buy your product in the end. Without this, your product copy can fall flat pretty easily. Make sure it is clear, concise, and bold. Don’t just leave it at “shop online” or “buy now”, instead accompany it with some extra text that lures your customer in—if you have free shipping or a great offer, here is where you can let them know or remind them again. This makes their decision easier and they are more likely to buy the product. Just make sure you make the call-to-action stand out!

Optimize Your Store Design

All good web themes and templates have similar core elements: Apart from the obvious ones such as the price, images, and individual product landing pages, the most important element is the call-to-action button. Websites such as Moarmouz have gone one step further and made sure that the call-to-action button isn’t a static one—it keeps “vibrating” and thus pulls the user’s eye to the button more often, which could encourage them to act on it by adding the product to their cart.

The mark of a truly impressive theme is that while it displays all the copy, content, and information that is crucial to present to the customer, it will still be minimalistic and leave your website uncluttered. The design could incorporate tabs or drop-down tables to present secondary data.

To retain even more customers, a good website design will ensure that there are no potential “dead-ends”. What does this mean? Well, once you go past the homepage, pick a category, go onto the category page, pick a product and then land up on the product page, should that be the end? Is the only way out from there the checkout page? A good website design will have the provision of linking in other products that can you could potentially upsell or cross-sell—think of these as the little counters of goodies at stores leading up to the cashier. You are bound to pick up something as mundane as gum, hair ties, or hand sanitizer, and while that may be nothing to you, the store has just made an additional sale, which means more profit. It’s the same with your product page, too.

A good website theme or template will always be intuitive and have a design that can adapt to the needs of individual online business store owners.

Other things to keep in mind while designing your store:

  • White space will enhance and compliment your content, so don’t clutter with too much information.
  • Please be generous when it comes to the font size. Smaller fonts do not help with the readability aspect.
  • Of course, include multimedia elements that will enhance how the product descriptions are perceived.

Examples of Persuasive Ecommerce Product Descriptions

Here are 5 examples of awesome persuasive ecommerce product descriptions—from the elegant and minimalistic to the downright hilarious:

MacBook Pro with Touch Bar

MacBook Pro Product Descriptions

“A touch of genius. It’s razor thin, feather-light, and even faster and more powerful than before. It has the brightest, most colorful Mac notebook display ever. And it features the Touch Bar — a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them. MacBook Pro is built on groundbreaking ideas. And it’s ready for yours…

A revolutionary new way to use your Mac. The Touch Bar replaces the function keys that have long occupied the top of your keyboard with something much more versatile and capable. It changes automatically based on what you’re doing to show you relevant tools you already know how to use — system controls like volume and brightness, interactive ways to adjust or browse through content, intelligent typing features like emoji and predictive text, and more. And now Touch ID is available on a Mac, enabling instant access to logins and fast, secure online purchases with Apple Pay.”

Why It Works: The product copy ticks all the right boxes for the perfect description—it is descriptive, uses adverbs in several places, has short yet impactful sentences, and solidifies its image through strong statements. Almost every sentence stays true to the product descriptions and reiterates the points that they are trying to make, clearly.

SoundSport Free Wireless Headphones

Bose Earphones Product Descriptions

“NO WIRES. NO STOPPING YOU. OUR FIRST TRULY WIRELESS IN-EAR HEADPHONES. Get clear, powerful sound from our first truly wireless in-ear headphones. They’re engineered to stay in place and stay comfortable. We’ve packed them full of technologies so you can push your workout to the next level.

BETTER EARBUDS BY DESIGN. When it came to the tech inside these earbuds, we focused on every little detail—from tuning the circuits for improved sound to tweaking the antenna position for maximum Bluetooth® signal strength. The result? Headphones that play consistently and clearly whether your phone is in your hand, in your pocket, strapped to your arm or sitting on top of the treadmill… and there’s never a wire in sight.”

Why It Works: The description is crafted in such a way that it makes the reader feel like there was a lot of thought put into creating this product.

Cards Against Humanity

Cards Against Humanity Product Descriptions

“Get the newest edition of Cards Against Humanity plus some other bullshit with the Back to School Bundle! It’s got everything you need for the best four years of your life. Five if you’re an idiot.

  • Comes with the brand-new College Pack, with 30 cards about learning and throw up.
  • Also includes a copy of Cards Against Humanity 2.0 (updated with over 150 new cards), a protractor for your studies, a poster for your dorm, a condom, and more.
  • Won’t put you $300,000 in debt.”

Why It Works: The language and tone of this product description serves the core demographic that the company caters to. It’s funny, precise and gives a glimpse into what the product has in store for the customer if they purchase it.

Instant Regret Chilli Chocolate

Firebox Chilli Chocolate Product Descriptions

  • “The hottest bar of chocolate in the whole world
  • Delicious chocolate infused with a 6.4 million Scoville chilli extract
  • Think you enjoy spicy food? Put your taste-buds to the ultimate test
  • May induce a scorching bout of uncontrollable hiccups

Do you love chocolate? Do you love chilli? Do you love feeling like your tongue is melting and your tears are on fire? Within this unassuming and sleek black packaging lies the supremely hot delicacy you’ve been waiting for—Instant Regret Chilli Chocolate.

We extracted the capsaicin (the hot bit) from the hottest chillies available, the resulting infusion burns like a thousand suns, and then we made delicious milk chocolate with it. Or at least, that was the plan.

If you’re the kind of seasoned curry connoisseur who asks for extra spicy, or the type to drizzle Tabasco liberally on everything, then this may well be a dream come true. However be warned, this ludicrously hot chocolate is not for the faint of heart… it’s not even really for fun. Strictly speaking, it’s probably not chocolate at all.

So just to confirm for anyone in the remotest of doubt—our Instant Regret Chocolate really is extraordinarily hot. The factory didn’t really want to make it. It’s fair to say that it turned out quite a bit hotter than anyone expected. Still, what is joy without pain—excruciating oral and internal pain?

Challenge yourself, and your friends. You won’t regret it.*

*Seriously, you almost certainly WILL regret it.”

Why It Works: This product description is hilarious and resonates with the brand (Firebox). It’s perfect and the kind of product description that customers will actually read through, no matter how long it is—copywriting sorcery!

Monkey Picked Tea

Monkey Picked Tea Product Descriptions

“No folks we’re not pulling your leg! This rare Chinese tea is carefully picked by specially trained monkeys in a remote mountain region of China. Legend has it that monkeys were first used to collect tea ten centuries ago because upon seeing it’s master trying to reach some tea growing wild on a mountain face, the monkey climbed up the steep face and collected the tea growing there and brought it down to his master. This wild tea was considered so delicious that other people began to train monkeys to collect this rare wild tea. Nowadays the practice of monkeys picking tea has all but died out, except in one small remote village where they still continue this remarkable tradition. No monkeys are harmed or mistreated in order for us to bring this rare brew to you! In fact, the monkeys and their ancestors before them have been doing this job for generations and are treated as respected members of their human keeper’s families.”

Why It Works: It is written as if the description is directly speaking to the customer, all while telling an engaging story that sounds so incredulous, you don’t know whether you want to believe it or not. It gets the reader thinking and keeps the, captivated—EXACTLY what great copywriting should do.


So here you go! These are the tips, tricks, and tools that you can use to write persuasive ecommerce product descriptions that sell. Do you have any more tips or ideas to make product descriptions stand out? Do you have an example of great product descriptions that you would like to share? Let us know in the comments below!

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